The Rise of “Scalp Care” — Hair Health Starts at the Roots

Back in “how things have always been done,” haircare used to mean shampoo + conditioner + maybe a styling product. End of story. But fast-forward to 2025 and in NYC salons you can’t ignore the new story: scalp care. The roots of your hair (literally) are now treated like skin.

Key trends:

• Treatments and serums for the scalp: exfoliating scrubs, soothing serums, tonic treatments that target dryness, oiliness, itchiness.

• Rituals over random product throws: as more NYC consumers look for self-care moments, they treat their haircare like part of their wellness routine.

• Growth, yes—but overall health: The focus is less “just length” and more “thicker, stronger, healthier hair” from the scalp up.What you can recommend:

• Weekly scalp massage with a botanical oil.

• Using a gentle exfoliating scalp mask.

Switching to a formula that focuses on scalp health if you live in urban environments (pollution, frequent styling damage, stress).For your brand: Highlight how your hair-care oils and pomades don’t just treat the hair strand — they support the scalp. “Because hair growth starts underground (the roots) before it shows above ground (the length).”In New York’s fast, polished world: strong hair needs strong roots. Invest in the foundation.